1. We buy organic foods direct from the farmer’s island wide

2. Our main focus is Gender Empowerment through our business operations

3. Cost-Based Pricing: We adjust our prices based on costs. We pass on savings to the customers

     a. Work force mainly includes   Women: We provide equal opportunities for women and actively remove barriers to participation. 60 to 80% of our workers or members are women
     b. 40 to 60% of our leaders and technical specialists are women

4. We support Local Economy
We focus on contributing to the local economy and local customers: We focus on serving local customers. More than half of our revenue comes from customers that are within 200 km of our headquarters or main production facilities

• Local Suppliers: We prioritize local suppliers and service providers. More than 75% of our suppliers and service providers are within 200 km of our headquarters or main production facilities
• Local Investment: We do our banking with local institutions or community development banks that reinvest in the community
• We use a social franchise model. The goals are to make organic, natural, and eco-friendly products more affordable and accessible, expand market opportunities for Good Market approved enterprises, and provide space for community meetups and events.
• Community Empowerment
• Empowering youths in the community through skills development, entrepreneurship support, and capacity building initiatives to foster self-reliance and sustainable development.
• Securing a quality environment for good health and well being.
• Promoting sustainable use of natural resources.
• Restoring and maintaining the ecosystem, ecological process and preserve biodiversity, restore vegetation and ensure ecosystem development, embark on activities for poverty reduction, food security, job/ wealth generation.
• Raising public awareness and promoting understanding of linkages of environment and;
• Cooperating with government bodies, other countries, continents and international organizations on environment matters.
• Provision of shelter to the less privileged and those affected by human and natural deserters as a means of poverty alleviation and livelihood enhancement.